BetEasy is the newest Aussie bookmaker by name, with CrownBet and William Hill recently merging to form it. The service actually dates back to before the CrownBet days, however, with the slight variation ‘Betezy’ purchased by former Sportsbet owner and operator Matthew Tripp in 2014.
He rebranded it (slightly) to BetEasy and then in 2015, Tripp entered into an agreement with Crown to hand the gaming giant a two-thirds share in BetEasy, which saw it rebranded as CrownBet. The brand has gone full circle and is now back to BetEasy after the merger.
Minimum Bet Rule
BetEasy are one of the few bookmakers to go above and beyond the racing industry’s own minimum bet rules and expand it to all Australian racing.
There are industry-wide minimum bet rules already in place for Victoria, New South Wales, Queensland and Tasmania (with South Australia not far away).
However since launching, CrownBet, and now BetEasy, additionally guaranteed to take any bet to win up to $1,000 on racing in any state with a minimum bet law in place. The rules are officially in place for thirty minutes before the race jump.
CrownBet partnered with Sky Racing to bring members access to both channels for free, which is a major boost over most of their competitors. You can expect this to continue under the BetEasy brand.
Prior to this taking effect the bookie had offered Victorian racing vision to members – which isn’t hard to access these days – as well as live sport including AFL, international and European soccer matches and NBL basketball.
Live streaming is a big bonus for punters given the vast majority want to be able to watch the event that they have bet on.
CrownBet had a fairly good range of promotions on racing and sport events every week. The highlights are the racing bonuses (bonus bets up to $50 if your horse runs 2nd or 3rd), which are usually offered on up to four races on a Saturday metro card.
Bonuses on the AFL and NRL have included multi bonuses, with your stake in Rewards points returned when you get three legs on a four-leg multi, as well as paying out on 1st goal scorer and 1st try scorer bets on the players who kick/score the second as well.
With BetEasy going live, you can expect some of those promotions to continue while the bookie adds in plenty of new ones as a ‘start-up’ drive to attract new customers.
CrownBet pushed their rewards program quite heavily. You would earn points with every bet you make, which can then be redeemed for a range of rewards. It was also linked with Crown Resorts’ rewards program, so you could earn and redeem points in Crown casinos and hotels as well.
You could redeem points for bonus bets – often CrownBet’s betting promos will reward you the equivalent points rather than a direct bonus bet. There was a huge range of other redeemable items as well, including footy tickets and memberships, gift cards, donations, overseas trips and Crown Resort experiences.
William Hill also offered a rewards program for customers, partnering with Virgin Velocity along the way. Given both parties formerly held rewards programs, you can all-but guarantee BetEasy will continue to offer rewards points and bonuses to members.