Bookmaker Review: Ladbrokes

We put the UK giant under the microscope

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Ladbrokes is a British bookmaking brand whose existence dates back over 100 years in the UK.

Following the acquisition of Coral in 2015, the controlling company became Ladbrokes Coral Group PLC. Ladbrokes is Britain’s biggest bookmaker.

Ladbrokes launched in Australia in 2013, recognisable by their high-volume advertising and brand promotion.

Upon entering Australia, Ladbrokes also acquired local bookmakers Betstar and Bookmaker.com.au. They still own both, yet continue to run the websites as separate brands.

Best Of The Best

Ladbrokes offer Best of the Best dividends (the higher of Top Fluc or Best Tote / SP) on selected race meetings. This is the premier dividend type on the market and guarantees you the best payout of any tote price, official price or fluctuation.

If you’re not using Best of the Best whenever you can, you’re leaving free money on the table.

Odds Comparison

Ladbrokes are live on some odds comparison tools. This is important as it holds their prices up to proper scrutiny against competitors, and allows those betting through odds comparison to secure their bets quickly.

The biggest knock on Ladbrokes in this area is their absence from Dynamic Odds. This is a big issue for serious racing punters and one that needs to be rectified.

Account Restriction

Speak to any half-serious punter about Ladbrokes and you’ll soon hear about the elephant in the room: account restriction and closure.  Ladbrokes can be quick to close or limit accounts if you’re proving a decent level of punting intelligence. The silver lining is that they’ve recently shown some interest in welcoming back some winning punters. We’ve seen this through Twitter conversations where the olive branch has been extended and action offered. 

The upshot of this? You might not last long.  But that doesn’t mean you shouldn’t enjoy the benefits of a Ladbrokes account while it lasts, as there are features which can be advantageous to any punter.