Bookmaker Review: Neds

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Neds is one of the newest bookmakers on the Australian scene, launching in late 2017. They are Australian-owned but have ambitions to tap into the international market in the not-too-distant future.

Well-known bookmaker Dean Shannon, the former chief-executive of Ladbrokes Australia and founder of, is the managing director behind the new brand.

Best Of The Best

Perhaps the biggest attraction for punters to Neds is that they offer ‘Best Of The Best’ for selected race meetings on Saturdays.

BoB means that you will get the best price of all the totes, starting price and top fluc options, which is a massive bonus for punters.

It essentially means you can bet without worrying too much about whether a horse will shorten or drift late – as long as you have bet at least half an hour before the race, you’re guaranteed the best return across all options.


Neds has been marketed in similar fashion to Sportsbet, aiming to attract every day punters with their series of television ads and sign up/deposit bonuses. As a result there are plenty of good promotional offers for punters to take advantage of.

Promotions on sport include early payouts on AFL and NRL (20 points up and 10 points up, respectively), double winnings on selected teams/matches and occasionally a ‘if one-leg fails, get your money back in bonuses’ offer for multis.

In terms of racing, you can get your stake back as a bonus bet for finishing 2nd and 3rd, boosted odds on every runner in selected races, and extra winnings for backing the winner in selected races.

There is plenty there for the recreational punter to keep them going on the weekend.