Although its roots date way back to 1974 when current Chairman Peter Coates began operating betting outlets in the UK, bet365 wasn’t officially founded until January 2000 when Peter’s daughter and joint CEO Denise Coates purchased the bet365 domain name. Today bet365 lays claim to being the worlds biggest online bookmaker employing around 2000 staff whilst boasting over 14 million customers worldwide, and the company is still owned almost exclusively by the England based Coates family. Since gaining a licence to operate in Australia in 2012 they quickly gained a share of the Australian betting market thanks to; Access to unique features and products, a large range of betting options across a massive array of local and international sports, plus highly competitive betting odds and excellent customer service. Bet365 truly are amongst the global leaders in the online gambling industry and one of the best from a punters point of view. The obvious disclaimer here is that they are only a great option for as long as you are allowed to maintain a full betting account. Many winning punters report account restrictions and closures.

The Three Big Reasons To Join:

1. Access to 365Best ~ If you enjoy having a punt on the horses this product is for you. It allows you to take the early fixed odds in-case your selection gets crunched in betting, but still covers you if your selection drifts out on race day, paying out at either the best of the three national totes, the starting price, or the fixed odds at the time of your bet (whichever is higher). Plus it guarantees you get paid out at the highest of the three totes on your exotic bets too, including; Quinellas, Exactas, Trifectas, First 4, Trebles and Quaddies. For betting on the ponies this product is incredibly hard to beat! 2. Claim A Double Bonus ~ If you join right now you can take advantage of two bonus offers available. Firstly get your first deposit matched by 100% up to $200, plus, if you then place your bets via your mobile or tablet you will get your biggest bet amount matched by 100% up to $100. 3. Access Live Streaming ~ This feature really does make Bet365 unique, it allows members to watch many of the worlds best football leagues, international basketball, ice hockey, plus any UK or Irish race you have placed a bet on and so much more, all for free. The picture quality is great and no other online sportsbook offers this facility.

Not So Keen On:

Limited Betting ~ Bet365 have been known to restrict the staking amounts and even suspend the accounts of successful punters. Aussie Market Range ~ Compared to some of the other corporate sportsbooks they have limited betting markets on some of the popular Australian sports like Rugby League and Aussie Rules Football (for eg. Pick your own Line and Totals are unavailable). Value On Some Markets ~ There are some sporting markets where they generally offer odds that are considerably less than other bookmakers(for eg. First and Any-Time Tryscorer or Goalscorer). Streaming Local Sport ~ You may be restricted from watching some locally played sporting events via their live-streaming service.

Bonuses and Promotions:

New Customer Bonus ~ Get your first deposit matched by 100% up to $200 (available to new customers only). On The Move Bonus ~ Place a bet via a mobile device and get your biggest stake matched by 100% up to $100 (available to both new and existing customers). Multi-Bet Bonus ~ Receive bonuses on sports multi-bets which vary between 5%-100% depending on the type of sport and number of folds you apply to your bet. Bore Draw Refund ~ Place a pre-match Correct Score, Half-Time/Full-Time or Scorecast bet on ANY Soccer match and if the game results in a 0-0 Draw bet365 will refund all losing bets on those markets. Racing Value ~ When a deduction has been applied to any final race field due to scratchings bet365 will only apply the deduction to the winning portion and not the stake. Protest Promise ~ If a result is amended following a protest bet365 will pay-out on both the original past the post result and the final official result on all Win, Place, and Exotic bets including; Trifectas, Quinellas, Exactas and First 4’s. (The Protest Promise applies to all Thoroughbred and Harness racing events throughout Australasia). Other Offers ~ Bet365 have new betting promotions and bonus offers just about every week. **Bonus Funds Turnover Requirements ~ You need to turnover bonus funds (including your deposit or bet amount) 3 times before making a withdrawal. So if you deposit (or bet) $100 and get a $100 matched bonus, you must turnover $600 in bets before being able to withdraw.

Key Products and Features:

Live Streaming ~ Known as bet365 Streams, bet365 members are able to live-stream over 40,000 sporting events directly to their home PC or mobile device every year. Members can also watch any UK or Irish racing event they have placed a bet on. The picture quality is excellent and it is totally free of charge. The only requirement is that your bet365 account contains funds or, that you have placed a bet within the last 24 hours. 365 Best ~ Take a Win, Place, Each-way or Exotic bet with this product including; Trifectas, Quinellas, Exactas, First 4, Trebles and Quaddies, and get paid-out at either – The best of the three national totes, the starting price or, the fixed odds at the time of your bet (whichever is greater). (Available on all Metropolitan and selected Provincial Thoroughbred races). 365 Tote ~ Similar to ‘365 Best’ however this product is only available on all non-Metropolitan Thoroughbred Racing, Harness Racing and Greyhounds events. Also this product will include the best of only two of the national totes of your choice (instead of three). Best Fluctuation ~ Guarantees you get paid-out at the highest on-course fluctuation supplied by the Australian Pricing Network during the entire betting period (available on selected Metropolitan race meetings). Form And Stats ~ A service where you can research ratings, statistics and analyse the form on sports, horses, jockeys, trainers, footy teams, soccer teams and much more. Nag Me ~ A personalised black book which will alert you of a horses upcoming races via email. Cover Bet ~ Its like taking out insurance on your bet, you will secure lower than market odds on your selection but get your money back if it doesn’t win. You can take out a cover 1,2,3 and 4, but of course your odds will reduce further with each option because you are covering your bet more and more.

The Website:

The bet365 website really is state-of-the-art, it’s fast, reliable, has a great user-interface and is extremely safe. I found the lay-out very easy to navigate, there are quick links set-up for all of the live-in-play betting options that are currently available, and placing a bet on just about any racing or sport event is literally a couple of clicks away. The live-stream feature is easily accessible from the main page with an easy to read guide on what sporting events are coming up and the live-chat facility is right there if you need any help.

The App:

The App is remarkably similar to the website which really helps with usability as members will be familiar with the lay-out. Navigation is quite simple with quick links to all live-in-play betting options as well as the next scheduled races to jump, and most importantly you can place your bets quickly. Live streaming is still available plus they have included a ‘live match alerts’ feature with which you can organise to receive live notifications on selected soccer matches including; Goals, substitutions, half-time results, penalty’s and more. On the downside not all of the website features are available, it does run a touch slower than the main site and you need to log in each time you exit and re-enter the Application which is a bit of a pain. Still, as far as betting Apps go this is one of (if not) the best around and with new updates always being just around the corner it will only continue to improve.


Sports ~ Maximum 14 folds Racing ~ Maximum 14 Folds (Plus you are to combine racing and sports into a Multi-bet)

General Services:

Deposit Options ~ Visa, Mastercard, POLi, BPAY, Bank & Wire Transfer, Entropay, Ukash, Skrill, Cheque. Withdrawal Options ~ Credit Card (Visa & Mastercard), Bank & Wire Transfer, Neteller, Entropay, Ukash, Click2Pay, Cheque. Minimum Deposit ~ $10.00 Minimum Bet ~ $0.01 Maximum Payout ~ Maximum payouts vary between different sports and betting options, but overall the limits are quite good. Live Betting ~ A massive range of in-play betting options are supported, however due to Australian gambling laws you must phone Bet365 to place a live bet – 1800 365 365 Mobile Betting ~ You can download and install the Bet365 App from the iTunes or Google Play Store.

Customer Service:

24/7 Betting ~ 1800 200 365 24/7 Customer Support ~ 1800 365 365 27/7 Live Chat ~ Available online Email Support ~ [email protected]

Click here to open a Bet 365 account.