When it comes to online sports betting in Australia there is simply no bigger brand than Sportsbet, however, Australia’s most popular corporate bookmaker wasn’t always so successful. After beginning operations in Darwin back in 1993 they struggled to stay afloat for over a decade, before bookmaking entrepreneur Matthew Tripp bought the company a meagre $250,000 in 2005. Tripp gave the struggling sportsbook an instant makeover which included a more diverse range of markets, upgraded betting products, a new website, free competitions, attractive joining bonuses and the best promotions Aussie punters had ever seen. He soon struck exclusive advertising deals with Channel Seven and Network Ten and with the popularity for phone and internet betting on the rise his staff quickly went from 8 to 250. Such was Tripps’ success that just 4 years later he sold a 51% share of Sportsbet to the multi billion dollar Irish bookmaker Paddy Power in a deal worth a estimated AUD $200 Million. Shortly after, Sportsbet acquired rival betting company International All Sports, better known as Mark Reads IASBET. And in mid 2010 Paddy Power returned to buyout Sportsbets remaining share for a further $130 million, taking the IASBET brand with it. Today Sportsbet continues to offer one the best range of markets and betting products in the industry. Their website and mobile betting applications are world-class. Members gain access to fantastic competitions including Australia’s richest footy tipping competition worth over $1 million in prizes. And the frequency and value of their promotions is second to none. For the average punter who enjoys having a bet on the footy or Saturday races I honestly couldn’t recommend a better bookmaker, however, due to Sportsbets current business model they simply do not cater for all types of punter. Those who like to bet big or generally punt with some success will usually be met with some sort of restrictions, or worse, account closures. Even so, we should all get in and take and advantage of what Sportsbet has to offer while we can.
The Big Reasons To Join:
Million Dollar Tipping ~ Free entry to Australia’s richest NRL and AFL tipping competitions.
Unbeatable Promotions ~ Sportsbet are the industry leader when it comes to betting promotions. They usually offer something for every round of NRL, AFL, EPL, A-League, Big Bash, and IPL. As well as daily racing specials. Plus the majority of money-back specials are paid as cash rather than free bets.
Massive Array of Markets ~ 1000’s of markets are available every week including an excellent range of “pick your own” options including lines, scores, margins and more. Plus popular Aussie sports like NRL, AFL and Cricket are strongly supported
Racing Fixed Odds ~ Sportsbet are always one of the first to release fixed odds on upcoming race meetings. Plus they are often the best odds available.
Products, Features & Services ~ Because of their massive budget they simply offer more than most, including live chat, 24 hour phone betting, free competitions, racing radio, credit betting, live streaming, Sportsbet Cash Card, Sports Predictor Hub, in-depth form guides, betting in 1 cent increments, fixed odds exotics, multi-venue place cards, up to 25 leg multi-bets, amazing mobile betting Apps, sports previews, betting tips, a strong social media presence and the list goes on and on!
Not so Keen on:
Not For Serious punters ~ Sportsbet is designed for recreational punters. Serious punters, winning punters and big bettors are not looked after.
No Banker Betting ~ Bankers are not available on racing exotics.
No Choice of Exotic Tote ~ You always receive the home state dividend on racing exotics like Trifectas, First Fours and Quaddies. Whereas many other bookmakers offer a choice allowing you to bet into the larger pools.
Bonuses and Promotions:
Joining Bonus ~ New customers get their first deposited matched up top $250 (excludes NSW, VIC, SA and WA residents).
Million Dollar Tipping ~ Free to join footy tipping competition with over $1 million in prizes, including a whopping $10,000 in cash for each round of the NRL and AFL.
Daily Racing Special ~ Get up to $100 cash back on a nominated horse race every day.
Power Prices ~ Receive enhanced fixed odds on a nominated race meeting for specific period of time (usually 11-12pm for major Saturday meetings).
First Tryscorer Refund ~ Get $100 cash back on losing First Tryscorer bets if any of the nominated players score first.
3-Way-soccer-Special ~ Get $100 cash back on losing Correct Score, 1st Goalscorer and Win-Score-Combo bets if the nominated player scores the first goal of the match.
EPL Multi Special ~ Get $100 cash back if your 4+ leg Multi fails by 1 leg.
Big Bash Special ~ Get $100 cash back if you’re losing Top Team Run-Scorer selection hits a 6.
Double The dividend ~ Receive double the dividend if your First Goalscorer or Tryscorer selection in AFL or NRL matches scores the 1st & 2nd goals/tries. Plus if they consecutively score the 3rd, 4th and 5th goal/try you stand receive triple, quadruple and even quintuple your dividend payout.
Megabets ~ Receive enhanced odds on a range betting options every week.
Refer A Friend ~ Get a $100 bonus bet for every friend you refer.
Punter of the Week ~ Sportsbet select one punter every week to receive a $50 free bet every week for winning big from a small amount.
Justice Payouts ~ Sportsbet will payout or refunds bets when punters get beat as a result of a bad decision, blatant error or something extraordinary occurs.
Early Payouts ~ Sportsbet may payout early if a result appears certain.
Owners Enclosure ~ Owners, trainers and breeders will recipe the best of everything (Top Tote, Top Fluc, Starting Price) when betting on their horse or greyhound.
Key Products and Features:
Top Tote Plus ~ Pays the best of the three major Australian totes or the Starting Price (SP) on every Australian Thoroughbred race (applies to all Win bets, and Place bets at Metropolitan meetings).
Country Best (CB) ~ Pays the best of the VIC or NSW TAB dividend for Place wagers at non-metro Thoroughbred meetings.
Top Fluc ~ Pays the top official bookmaker’s fluctuation throughout the betting period (available 35 minutes before the race start time)
Midi Div (MD) ~ Pays the second highest tote price for Win and Place bets on Harness, Greyhound and International Thoroughbred meetings.
Racing Exotics ~ Racing exotics are paid at the state tote where the event is taking place (except Tasmanian and WA racing which is paid at the SuperTAB price).
Fixed Odds Exotics ~ Fixed priced exotics are available for Australian, New Zealand and Asian Thoroughbred and Greyhound racing.
Sports Predictor Hub ~ The predictor hub can be used as a very useful betting tool.
Sportsbet Cash Card ~ This card gives you to access to cash in your Sportsbet account via EFTPOS or at any ATM.
One Match Multi-Bets ~ Allows you to combine multiple outcomes in the same AFL match into one multi-bet.
Pick Your Own Markets ~ Pick your own margins, lines, totals, goals, penalties and much more across multiple sports.
Early Markets ~ Sportsbet are always one of the first to release fixed odds on upcoming race meetings.
Insure Betting ~ Offers insurance on your racing Win bets. Insure 2 gets your money back if you finish 2nd, while Insure 3 covers you for 3rd.
Betting Without ~ Bet on a race with the favourite excluded from the market. The final result is determined as if the favourite never ran.
Back The Field ~ Similar to lay-betting you can back the field to beat the nominated runner.
Lucky Loser ~ Lucky Loser bets are won by selecting a runner that will NOT Win or Place in each race on the card.
Diamonds in the Rough ~ Get enhanced odds for one of a group of roughies to win the race.
Place Cards ~ Get enhanced odds for picking a place-getter across four nominated races. Now available at separate venues with the new Multi-Venue Place Cards.
Sportsbet Blog ~ Sportsbets blog contains a huge amount of racing and sport information, competitions, general banter and much more.
Black Book ~ Track up to 30 entries across thoroughbreds, harness racing and greyhounds.
Sportsbet boasts one of the best online sports betting platforms in the entire world. The sportsbook menu is lightning fast and easy to use. The unique Sports Predictor Hub provides amazing insight into matches by computer analysing past and current form, scoring trends, in-play statistics and more. Every sport type boasts a huge array of markets. The bet slip is superb, enabling multi-bets up to 25 legs. And race bettors have been well looked after with arguably the best online racebook available. It includes jockeys, trainers, weights, weather and track conditions, coloured silks, price fluctuations, short form, long form, race comments, individual runner comments, ratings, expert tips, a detailed results section and a wide range of betting products like Tote Tote Plus, fixed odds exotics, multi-venue place cards, head to head and insure betting, betting without, back the field, running doubles and so much more. A live audio feed allows you to listen to the races and even watch live racing from Europe, Asia and America when you’re betting on an event. Members can customise areas of the website such as the tool bar. Social features include Sportsbets specialised blog and links to their Facebook, YouTube, Instagram and Twitter pages. An excellent help centre is available as well as live chat if you need customer support. There’s even a suggestion box if you feel something could be improved or you just want to complain. It’s just a remarkable betting site with so many more features and capabilities than what I’ve mentioned here and you should definitely check it out if you haven’t already.
Sportsbets mobile applications have gone through a number of improvements over the years with their latest upgrade resulting in one of the best betting Apps ever developed. It may not possess all of the capabilities of the main site, but every key aspect of online betting has been included and the vast array of markets and betting products remain exactly the same. Detailed form guides, footy tipping and the live chat facility are still available. You can set-up a four digit pin for quick access. And although a lot of finger pointing and swiping has replaced your traditional mouse, if you can master the motions it’s just as fast as the website and perhaps even a better place to bet. You would be hard pressed finding a better mobile betting App than this one.
Racing ~ Up to 25 legs
Sports ~ Up to 25 legs
*Plus you can combine sport and racing into the same multi-bet
Deposit Options ~ Credit Card, Bank Transfer, PayPal, POLi, Skrill, BPAY, Sportsbet Cash Card
Withdrawal Options ~ Bank Transfer, Pay Pal, POLi, Skrill, Sportsbet Cash Card
Minimum Deposit ~ $10.00
Minimum Bet ~ $0.01
Maximum Payout ~ Max payouts are about the same as the other corporates
Live Betting ~ Yes, phone 13 BETS to place alive bet.
Mobile Betting ~ Yes, Sportsbet betting applications are among the best in the industry and are they available on all mobile and tablet devices.
24/7 Race Betting ~ 1800 132 387
24/7 Sports Betting ~ 1800 138 238
Customer Support ~ 1800 990 907 8am-11pm Mon-Sat and 9am-9pm Sunday
Live Chat ~ Yes, available 8am-12am Mon-Sat and 9am-9pm Sunday
Email Support ~ [email protected] (a direct mail facility is also available on the website)
Postal Address ~ GPO Box 4755, Melbourne VIC, 3001