logoWilliam Hill


Serious Punters:

Recreational Punters:



Launched in 2003 williamhill.com.au was the Australian arm of UK e-gaming operator William Hill Plc. In 2011 the gambling group moved further into the Aussie gambling market buying-out Australias’ first online sportsbook Centrebet, however they, along with rival Tomwaterhouse.com.au were sold to British wagering giant William Hill in 2013 which has resulted in the three bookmaking brands offering almost identical odds across most of their markets. Today the William Hill brand is highly commercialised, claiming to be Australias’ largest online bookmaker they have around one million customers in 26 countries and recently signed Aussie cricketing legend Shane Warne as their new ambassador. But what separates them from their sister companies is their never-ending release of fantastic promotions and the massive yet unique range of betting options they offer on Australian racing and popular sport like NRL, AFL, Cricket and Super Rugby. And although serious punters may be better of elsewhere, for casual punters their catch phrase “there’s no better bet than a William Hill” could well be the case.

The Big Reasons To Join:

Lots Of Promotions ~ The regularity and value of their promotions provide a great incentive for casual punters. They offer betting specials on all popular Australian sporting events including horse racing and every single
round of the NRL, AFL and A~League is catered for.
Lots Of Betting Markets ~ They offer some unique betting options and their range of markets across Aussie racing and sport is almost unrivalled.
Best Tote Plus ~ This racing product pays out higher than the three major totes by at least 5%. It is a great product if you enjoy punting on the horses.
Great Website & Apps ~ The William Hill website and mobile betting applications are highly advanced and rank among the best available.
Customer Service ~ Their customer service ranks very highly with 24/7 assistance being available by phone and live chat.

Not So Keen On:

Not For Big Punters ~ They don’t accept the biggest bets and if you are a successful punter your wagering is likely to be restricted.
Small Win Limits ~ Their maximum win limits are fairly low, of course it depends on sport and bet type but overall serious punters may be better off elsewhere.
Protest Pay-up Terms ~ If a protest is upheld the pay-up is only available on Win bets, no multi-bets or exotic bets are included.
Place betting ~ Apart from a few selected feature races they don’t pay the highest tote for Place betting on any race type.

Bonuses and Promotions:

New Customer Bonus ~ New customers will receive free bets equal to their first bet after joining (up to $200).
Best Tote +5% ~ This is a regular promotion available on Win bets at most Metropolitan Thoroughbred meetings.
Daily Racing Refund ~ William Hill select one thoroughbred race every day to receive this promotion. Usually the terms are – Money back if your horse finishes within a length of the winner or, finishes second in the nominated race.
Weekly NRL & AFL Specials ~ With a strong focus on Australian sport William Hill have NRL and AFL footy well covered. Some sort of promotion is available on every single round.
Money Back Specials ~ They are renowned for their money-back specials which are available on most major sporting events.
Protest Pay-up ~ The first runner past the post is paid out as a winner regardless of the result of any protest (Win bets only).
Quick Payouts ~ Get paid within 60 second of interim dividends on all Australian thoroughbred and harness races.

*Free bet Requirements ~ Free bets can be split up into 2, 3, or 4 equal amounts. Any winnings occurred from a free bet must be turned over at least once before withdrawing.

Key Products and Features:

Best Tote Plus ~ This product pays the highest of the three major tote dividends plus a minimum of 5% (available for Win bets on Metropolitan Thoroughbred meetings in Sydney, Melbourne, Brisbane, Adelaide and Perth).
MaxiDiv ~ This product pays the higher of the three major totes or, the Official Starting Price (SP) whichever is higher (available for Win bets on all Metropolitan Thoroughbred meetings, plus major Provincial meetings nominated by William Hill).
Mid or Selected Tote ~ With this product you can select which tote you get paid or, choose to receive the middle tote (second highest) for Win and Place bets on Harness and Greyhound Racing, plus Thoroughbred Place bets. This product is also available on Quinella, Exacta, Trifecta and First Fours at most race meetings.
Best Fluc ~ Pays the best of the official on-course Bookmakers’ fluctuations. Bets can be placed up to 30 minutes prior to the advertised race start time (available on most Metropolitan meetings).
MyRace ~ MyRace allows you to create a ‘customised field’ of runners within an existing race. You will be offered odds depending on which runners you enter into your race and you will be paid for selecting the winner (available on nominated races)
Margin Betting ~ Wagers are offered for picking the margin between the 1st and 2nd horse on selected Group races.
Odds vs Evens ~ Allows you to bet head-to-head on Odd versus Even runners based on the saddlecloth/rug number of the runner(available on selected Thoroughbred and Greyhound meetings).
Greyhound Box Challenge ~ Wagers can be made on which box number will score the most points for winners and place-getters for that meeting (available on selected Greyhound meetings).
Favourites Challenge ~ Allows wagering on how many races at a particular race meeting will be won by the Favourite (available on selected meetings).
Inside v Outside ~ Allows head-to-head betting between runners who jump from inside boxes 1-4, versus runners who jump from outside boxes 5-8 (available on selected Greyhound meetings).
Live Scores ~ This facility will keep you up to date with all the live matches taking place.
Form And Stats ~ Form and statistics are available for racing and some sports.
Placecards ~ With Placecards you can bet on runners to finish in the placings across a number races at a particular meeting and be offered enhanced odds.

The Website:

The William Hill website is incredible, and with new updates happening all the time it is continually evolving for the better. Still, it has remained simple, concise and highly functional, the main page consists of only clear key buttons which link directly to all the important stuff like sports betting, race betting, promotions, customer service, pending bets, your balances and your bet slip which makes it very easy to navigate your way around. The bet slip is fantastic enabling single and multi-betting at the same time. You are able to look at multiple races from separate meetings, or a full round of sport on the same page. Insight and tips are available on most racing events courtesy of residents tipsters “The Oracle” and “Sullo”. They provide form and statistics on both racing and sports. There is a black book, plenty of unique betting options, plus a live chat facility is available 24/7. Overall it sits extremely high on the sportsbook website rankings, if not at the very top.

The App:

The latest version of William Hills mobile betting Application is totally different from the website, even the Android, iOS and Mobi platforms have their own versions. They are all unique, highly developed, feature packed and apart from the live chat facility most of the website features are still available. There is a live feed to William Hills Twitter page, a media centre, a in-App search engine and even a radio. And although it may take some getting used to, it really is a remarkable betting App and definitely worth checking out.


Sports ~ Up to 12 legs
Racing ~ Up to 12 legs

*Plus racing and sports legs can be included in the same multi-bet

General Services:

Deposit Options ~ Credit Card, Poli, PayPal, Skrill, BPay, Bank EFT,
Withdrawal Options ~ BPay, PayPal, Skrill, Bank EFT, Cheque,
Minimum Deposit ~ $5.00
Minimum Bet ~ By internet – $0.50 ($0.01 on Flexi betting). By phone – $50 Racing, $20 Sport.
Maximum Payout ~ Their payout limits are not the highest, you can find them all on the website.
Live Betting ~ Yes, but because of Australian gambling laws you must call William Hill on 1800 238 001 to place a live bet.
Mobile Betting ~ Yes, a mobile betting solution is available for Google Android and Apple iOS, and they are amongst the best available.

Customer Service:

Race Betting ~ 1800 238 005 (All NZ punters call toll free 0800 106 417)
Sports Betting ~ 1800 238 001
24/7 Customer Support ~ 1800 007 238
Live Chat ~ 24/7 chat is available but only on the website.
Email Support ~ [email protected] (a direct mail service is also available on the website)