Bookmaker Review: Sportsbet
Our bookmaker reviews are written by punters, and aim to give you an overview of the good or bad points that each bookie offers relative to the competition.
As always, our overall recommendation is to have as many bookmaker accounts as possible: they’re free and easy to join, offer big sign-up bonuses and more accounts means you’ll be able to capture better prices.
Right now Sportsbet are offering a deposit match of up to $150 in bonus bets.
Who is Sportsbet?
Australia’s biggest and loudest bookmaker has a relatively long history. It started in the 1990s in Darwin, achieving little success until it was purchased by Matthew Tripp (now of CrownBet) in 2005. Tripp and his team set about revolutionising the business, becoming a major player on the national stage via vastly increased marketing activity.
In 2009 Irish giant Paddy Power acquired 51% of Sportsbet, and took ownership of the remainder of the business the following year. Sportsbet also took over smaller Australian outfit IASBet and slowly integrated them into the business over the following years.
Today Sportsbet remain under the control of merged giant Paddy Power Betfair, effectively acting as the company’s Australian arm. The aggressive and highly visible marketing continues and have made Sportsbet Australia’s largest bookmaker (in terms of customers). They’re a particular favourite among more casual, recreational punters due to the success of their advertising.
Sportsbet do a fairly good range of promotions on racing and sport events every week. These usually get you bonus bets equal to your stake (with the normal limits of around $50) when your horse runs second or third, or you miss one leg of a multi. They also offer regular promotions on AFL and NRL (money back or early payout)
Sportbet are live on all major odds comparison tools. This is important as it holds their prices up to proper scrutiny against competitors, and allows those betting through odds comparison to secure their bets quickly.
What the punters think
The Betting and Bookmaking Survey which we ran in March 2017 returned the following results for Sportsbet. 85% of punters had used Sportsbet, which ranked them 1st in Australia in terms of popularity.