TopSport Review - Long-Standing Bookmaker Honours Its Reputation

Our bookmaker reviews are written so that you can have all the information you need before you sign up to a new bookie. We’ll cover the good, the bad and the profitable so that you can feel confident about where your money goes. 

Of course, our recommendation as always is that you sign up to as many different bookmakers as possible. Setting up accounts is almost always an experience free of hassle and cost. More accounts means more money for you in the long term, as you’ll be able to benefit from a range of sign-up offers and betting bonuses. 

Introduction - TopSport

TopSport is made in Australia, with the experienced bookmaker Lloyd Merlehan and his son Tristan combining to form one of the country’s most exciting betting services. Probably realising that Merlehan & Son would sound more like a plumbing company than a bookmaker, the moniker TopSport was born and certainly sets the bar high. Fortunately for TopSport, they are comfortable with a high bar and high aspirations. 

You may remember the 2013 Melbourne Spring Carnival, or you may not. If you do remember it, perhaps you were one of those lucky enough to take advantage of the attractive offer that brought TopSport kicking and screaming into punters’ consciousness. Offering money-back deals if your horse finished second or third in any race, this generosity marked TopSport as a bookmaker to be reckoned with. The Merlehan name has been associated with betting for 25 years, and they pride themselves on providing a personal and effective service that honours that reputation. There are only a handful of wholly owned Australian Corporate Bookmakers in the country, and TopSport is at the forefront of those. 

Odds & Promotions

Bookmakers are only as good as their odds and promotions, so what can TopSport offer to make them worth your time? TopSport will match your first deposit and give you a bonus bet of up to $200, so that’s something to get you going. As with all sign-up offers, there are a raft of conditions and restrictions, so make sure you are familiar with them before you bet. If you are entitled to the bonus then you will have a hefty bankroll to play with in a short space of time after joining. 

There is an impressive array of sports and good depth to the available markets, with punters able to choose from your betting staples of racing, soccer and rugby to more alternative options such as mixed martial arts and snooker. There is no option for eSports betting just yet; eSports are not for everyone, but they are a useful barometer of how progressive a bookmaker is. Perhaps this is an area that TopSport will branch out to in future. However, their racing markets are diverse, spanning nations and giving players consistent chances to win money throughout the day. Thoroughbreds, harness and greyhounds are all covered at TopSport, and competitive prices make this bookmaker an intriguing proposition for punters who enjoy a dabble on forms of racing. 

That might be enough to get you through the door, but the big question for a bookmaker is whether they can persuade you to sit down and spend some time with them. Fans of the NRL, AFL or Super 15 Rugby will be pleased to know that if you take any line option for the entire season you could be eligible for a bonus about your team up to $200. Owners and trainers of horses receive bonuses for backing their horses at any meet, although owners and trainers of horses is somewhat of a niche category. 

Because this bookmaker doesn’t have the global reach of a William Hill or a Unibet, there is no 24/7 customer support service. However, there is a toll-free phone number and an email address if players want to raise any concerns or present any queries. TopSport pride themselves on ensuring customers are content, with their motto of ‘no bet is too big or small’ a treat for the ears of anyone looking to make massive waves in the market or looking to have a dabble with low stakes. 

Player Security & Safety

Online bookmakers strive to provide a secure and safe environment for players to bet, as their success depends on being reliable and trustworthy. As mentioned previously, TopSport hold a personal touch in high regard and therefore do not want to let you down. Players are able to deposit and withdraw in the usual methods, including Visa, Mastercard and POLi. They are lacking the option for deposit via Skrill or PayPal, but the safe deposit via credit or debit card should appease the vast majority of players. 

TopSport is an approved betting provider of the AFL, so you can trust in their reputation. Whilst they may not have the global sway of some of the competitors, endorsement from some of the biggest competitions in Australia is a testament to their services and reliability. With the founders of the company holding 25 years of betting experience, you can feel confident that they have managed to perfect the craft and will respect how crucial security is to betting. TopSport is part of the NSW Bookmaker’s Co-operative, an association that guarantees the payment of all winning bets. That security is imperative, but it is also reassuring to know of its existence. 

Conclusion & Overall Rating

TopSport made a dramatic impact on the world of betting with their hugely generous offer for punters at the Melbourne Spring Festival in 2013, and that kind of generosity consistently displays itself in special promotions. That alone should make TopSport worth your consideration. Marry that with an attractive sign-up offer, and it would be foolish to overlook one of Australia’s most exciting bookmakers. Admittedly, current promotions are slightly lacking compared to the generosity at Melbourne, but they have a track record for presenting offers at some of the biggest domestic competitions. 

There is an impressive depth to the markets on offer. The website is not the most pleasing on the eye and sometimes can be difficult to navigate, but once you find the market you want you should find some interesting value. The slight deficiency in customer support and the limited number of methods through which players can deposit and withdraw will have to be held against TopSport to some extent, but they are hardly damning factors. Indeed, customer support is still readily available and there is still an acceptable array of ways to transfer money in and out of your account. The options for betting on forms of racing are impressive, so if that is your cup of tea then you should consider coming to drink it with TopSport. 

When compared to bookmakers with a global reach and therefore a global budget, it will always be difficult for smaller operations. For players wanting to support local produce, TopSport is an excellent place to start. Even if you have little intention of sticking around in the long term, the sign-up offer is definitely an appealing pathway to some bonus funds. The signing up process is quick and easy, so it is worth your time. Having signed up, you may be enticed by future promotions and soon realise that TopSport can go toe to toe with some of the biggest names in bookmaking across the world.


Overall rating: 7/10