Last week we looked at what might make the broadcasting of races more attractive.  Today, Nathan Snow adds a few ideas on how to spice up the coverage between events.

Mounting Yard

Showing shots of each horse in the yard doesn’t reveal much unless you are comparing it to it’s last start, or if it’s resuming, how it looked when fit last prep. What if you could archive a still shot of a horse when it last started and show it in the split screen with how it looks today? Is it fitter? Has it lightened off?  Does it look similar?  Are there bandages?

Betting Updates

Odds updates on TV need to provide something that you don’t just by having a laptop or phone open. There’s no point giving a run down of prices when everyone can see them on the screen anyway.

I’d love to see the return of the live cross to the betting ring. I remember the first thing that really engaged me in racing was the cross to Kenny Callander for the Daily Double during Wide World of Sports.

You should be crossing to someone with genuine wagering knowledge to give an update at the start of betting as to what’s happened in the morning betting, and then again at the three minute mark.  It should be based in the betting ring and talk about which runners the bigger players are on there: what prices they took, possible reasons why (formlines, bias, map etc), how the market reacted since, and then finally what looks to be happening in the last couple of minutes.

Post-race

As well as the standard post-race chat with winning jockey and trainer, it would be great to hear from the connections of the top three in the market that didn’t win.  I’m not saying get rid of the winners’ interviews – it’s nice to see the joy of winning – but you will get more relevant information from those that were beaten, and their reasons as to why.

You can get an early read on bias or wind from the excuses they give, and give people great information form-wise moving forward.

And use the drones extensively for the replays.  They are fantastic for showing what happens at the start and during the run in terms of luck, and for doing form going forward. Plus, they show the incredible bravery of the lunatics riding!

Panelists / Tipsters

For mine, this is probably the most important. You need people who aren’t afraid to give a forthright opinion, and therefore aren’t afraid to be wrong.  That is what stimulates interest and discussion, not someone saying they all have a good chance.

They should be encouraged to say “this favourite seems gross unders“, or “this $10 chance is unbeatable and I’m loading up“.  Don’t be afraid to offend people, for example “I can’t take $4 on that jockey / trainer combo, but good luck to you if you’re that brave”.

It will stimulate interest.  It will get some riled up, but it will get them engaged. It’s a game of opinions. People like being right and proving others wrong.  The audience gets a kick out of seeing someone being completely wrong or nailing a race.

It sure as hell beats “nothing would surprise in winning here!

Along these lines, I’d suggest making each race day a contest.  Have two or three people that are real winning punters / tipsters as part of the coverage, along with the professional hosts and the racecaller.  They’d each have a bank for the day and play against each other with their bets as part of the coverage.  Each day should include one home viewer competing against the assembled talent for prizes.

I think this would be a great way to get the audience engaged, and ensure the people providing the information for the viewers are doing their best to help them. And if after a couple of months they’re no good, just replace them with people who are!

1 COMMENT