What can we learn from The Betfair Exchange?

michael kent, betting syndicate, betfair exchange
The Betfair Exchange

In the past 20 years, there has been no greater innovation in betting than the Betfair Exchange.

Before Betfair, exchange betting didn’t exist. What has happened since has been nothing short of a revolution in the way betting markets operate.

The Betfair Exchange is far and away the world’s largest betting exchange, and the only one that operates legally in Australia.

Some punters can find the Betfair Exchange daunting at first, but it really isn’t. Once you get your head around the fact it’s that it’s different to betting with a regular bookmaker, it’s actually very straightforward.

The Betfair Exchange

The Betting Academy

Aussies love a bet. Many of us are introduced to betting at a young age, maybe getting a couple of dollars from mum or dad for a flutter on the Melbourne Cup.

For adults in Australia, betting is everywhere. It’s never been quicker or easier: just reach for your phone, and you have endless racing and sports betting options right there, from bookmakers all desperate for your dollars.

But we think there’s something missing.

Many of us spend a lot of time and money on the punt, over years and decades.

Yet there really is nothing in place that actually teaches people how betting really works. How betting markets are framed, how form study really works, and how profitable punters actually manage to make money (first hint: it’s not through good luck).

Even in racing, an industry which survives on punters spending their money, there’s precious little available to help them out: to help them understand how it all works and what they need to do if they don’t wish to simply bleed cash.

So it’s time for some proper betting education, where you can learn to bet instead of simply learning to lose. It’s The Betting Academy.