online bookmakers

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Index: Where To Bet: The Bookies

On-course bookies have been around for as long as racing itself. But laws surrounding off-course bookmaking have changed a lot over the years in Australia. The Northern Territory has always been the friendliest jurisdiction for bookmakers, and began to license them to operate off-track in the early 1990s. The first license was handed to Centrebet in 1993, who operated out of Alice Springs and offered markets on racing and sport. Things soon moved online, and a relaxing of laws in the 2000s saw a flood of new online bookmakers enter Australia.

It is now illegal for Australian punters to bet with overseas bookmakers over the internet. To legally take bets in Australia, bookmakers must have a base and be licensed in the country. Some of the major online bookmakers currently operating in Australia include:


One of many British bookies that are now trading in Australia.


An Australian bookmaker that has undergone a few changes over the years. In 2018, the former CrownBet business was combined with William Hill Australia to create BetEasy. BetEasy is now owned by The Stars Group, one of the biggest wagering companies in the world.

Former Australian bookmaker, now part of the Ladbrokes Group.


Long-established British betting firm that expanded into Australia, and continue to operate multiple brands.


A relatively new, Queensland-based online bookie, Neds was acquired by the Ladbrokes Group in 2018.


The online business of the Palmer brothers, former Sydney rails bookies.


A newer, Australian-owned business, PlayUp acquired and combined a number of former bookmaking businesses including TopBetta, ClassicBet, MadBookie and Betting Club.


Launched in Australia in 2016 with a heavy focus on spread betting, PointsBet now offers a large range of racing and sports markets.


One of the first online bookies in the country, and now the biggest. Now owned by Irish giant Paddy Power.

An Australian-owned, Northern Territory-based online bookmaker.

Tabcorp’s online business, offering tote and fixed-odds betting.


The rebranded Western Australian TAB, offering tote and fixed-odds betting online.


A fully Australian owned and operated bookie, based in northern New South Wales.


Originally a Danish company, Unibet are another European operator who have set up in Australia.


The online business of Victorian rails bookmaker Rod Cleary.

The major stock-in-trade for online bookmakers is their fixed-odds markets on racing and sport, but they also offer other bet types.

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Index: Where To Bet: The Bookies