As punters try to navigate their way through an extremely crowded marketplace, we’re often asked for our thoughts on certain bookmakers.

Where can I get the best prices?

Where will I be able to get a bet on?

The first step in this equation is working out who’s who… and that’s not as simple as it sounds, with complicated corporate structures, mergers and sharing arrangements commonplace.

We’ve put together a handy guide to help you know exactly who you’re betting with..

Click the image below to get a bigger copy: